Tracking climate stories on screen
Tracking how climate stories impact the TV and film industry—and how they shape audience perceptions of climate change.
USC Complete
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Partners
Hollywood executives wanted to track trends and assess interest in climate storytelling. We created an innovative, new database that provides the evidence of just how impactful–and desired–climate stories can be.
Climate change is one of the defining challenges of our time—but it’s still underrepresented in the stories we watch. So the Sustainable Entertainment Alliance (SEA) partnered with us and USC’s Norman Lear Center to build a database of research on climate storytelling—showing that climate-inclusive stories can succeed and giving creators the tools to tell them.
The database is complete and currently in use, and from here, future phases could explore research areas like how climate is discussed in broadcast media, and what it would look like if we incorporated more language around climate into sports coverage—an industry that is heavily impacted by a changing climate.
Meet the project team
Carling Monder
Project Manager
Research team
Erica L. Rosenthal
Lead Researcher
Director of Research, Media Impact Project
USC Annenberg Norman Lear Center
Ksenia Korobkova
USC Annenberg Norman Lear Center
Dana Weinstein
USC Annenberg Norman Lear Center
Partners
Sam Read
Sustainable Entertainment Alliance
Cheryl Slean
Netflix
Ali Weinstein
Sustainable Entertainment Alliance
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