Clarifying risk to improve readiness

We were involved with the World Risk Poll in 2021 and 2023, helping provide the evidence international organizations need to help the public protect themselves from threats like natural disasters, financial dangers, droughts, and beyond. We worked directly with international organizations to analyze the World Risk Poll—and turn its findings into new communications strategies and educational tools. 

This work revealed insights into how people perceive risk, and country-level data helped organizations like Save the Children and Waterkeeper Alliance better understand how to better communicate with vulnerable groups. The latest research, once published, looks at the intersection and linkages between water insecurity and food insecurity, and can better equip organizations working in these spaces to reach populations facing this threat.