{"id":2103,"date":"2025-07-15T23:14:00","date_gmt":"2025-07-15T23:14:00","guid":{"rendered":"https:\/\/public-exchange.org\/usc\/?post_type=news&#038;p=2103"},"modified":"2025-10-13T23:00:21","modified_gmt":"2025-10-13T23:00:21","slug":"why-rebuild-la-when-it-will-just-burn-again","status":"publish","type":"news","link":"https:\/\/public-exchange.org\/usc\/news\/why-rebuild-la-when-it-will-just-burn-again\/","title":{"rendered":"Why Rebuild LA When It Will Just Burn Again?"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-light-gray has-global-padding is-layout-constrained wp-container-core-group-is-layout-82641648 wp-block-group-is-layout-constrained is-style-light-gray--1\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-columns aligngrid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p class=\"is-style-default tribe-news-single-overline\" style=\"margin-top:0\"><span class=\"is-color-blue\">News<\/span><span class=\"separator\"> | <\/span><span>Business Insider<\/span><span class=\"separator\"> | <\/span><span>July 2025<\/span><\/p>\n\n\n<h1 style=\"padding-top:0;padding-bottom:0;margin-top:var(--wp--preset--spacing--50);\" class=\"wp-block-post-title\">Why Rebuild LA When It Will Just Burn Again?<\/h1>\n\n\n<p class=\"is-style-large is-style-large--2\" style=\"margin-top:var(--wp--preset--spacing--50)\">How will Los Angeles recover from the devastating fires of January 2025? Maps and satellite images show us that maybe now is the time to reconsider how and where the city rebuilds. Business Insider spoke with environmental scientists, wildfire survivors, real estate agents, and urban planners. Their message was clear: the fires tearing through California are getting larger, faster, and more destructive, and business as usual is no longer sustainable.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outlined tribe-button-has-icon is-style-outlined--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/watch?v=WJhqu5_HzBU\">Watch the video at Business Insider<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\"><figure class=\"wp-block-image tribe-embed is--youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\n\tdata-id=\"WJhqu5_HzBU\">\n\t<div class=\"tribe-embed__inner\">\n\t\t\t<button class=\"play-button\" aria-label=\"Play Video\"><\/button>\n\t\t\t<img decoding=\"async\" loading=\"lazy\" width=1280 height=720\t\tclass=\"tribe-embed__thumbnail\" alt=\"\" src=\"https:\/\/img.youtube.com\/vi\/WJhqu5_HzBU\/maxresdefault.jpg\"\n\t\tsrcset=\"https:\/\/img.youtube.com\/vi\/WJhqu5_HzBU\/mqdefault.jpg 320w,https:\/\/img.youtube.com\/vi\/WJhqu5_HzBU\/hqdefault.jpg 480w,https:\/\/img.youtube.com\/vi\/WJhqu5_HzBU\/sddefault.jpg 640w,https:\/\/img.youtube.com\/vi\/WJhqu5_HzBU\/maxresdefault.jpg 1280w\" sizes=\"auto, (max-width: 1280px) 100vw,1280px\" \/>\n\t\t\t<\/div>\n<\/figure>\n\t\t<template id=tribe-embed-embed-html-WJhqu5_HzBU\">\n\t\t\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WJhqu5_HzBU?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/template>\n\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group aligngrid is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"is-style-small is-style-small--4\" style=\"margin-top:var(--wp--preset--spacing--30)\">Filed under<\/p>\n\n\n\n<p><span class=\"c-tag-list\">\n\t\t\t\t\t<span class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/span>\n\t\t\t\t\t<span class=\"c-tag-list__item t-category c-tag-list__item--orange\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=health-wellbeing\" class=\"c-tag-list__item-link\">Health &amp; Well-being<\/a>\n\t\t<\/span>\n\t\t<\/span>\n<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-9bcb33e3 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group aligngrid is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-9366075c wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading is-style-overline is-style-overline--5\">Related News<\/h2>\n\n\n<div style=\"margin-top:0;\" class=\"wp-block-buttons wp-block-tribe-explore-all-news-button\">\n\t<div class=\"b-explore-news-button wp-block-button is-style-outline tribe-button-has-icon\">\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\" class=\"wp-block-button__link wp-element-button\">Explore all news<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:0\"\/>\n<\/div>\n\n\n<div class=\"b-related-news b-related-news--layout-grid aligngrid aligngrid wp-block-acf-related-news\">\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t\t<div class=\"c-news-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"555\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/Project-Nexus.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/Project-Nexus.jpeg 986w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/Project-Nexus-300x169.jpeg 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/Project-Nexus-768x432.jpeg 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/Project-Nexus-680x383.jpeg 680w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">California Needs Water and Clean Power. It Might Have a Fix for Both.<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-outlet t-category\">The New York Times<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-separator t-category\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">June 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/california-needs-water-and-clean-power-it-might-have-a-fix-for-both\/\" class=\"c-news-card__link-overlay\">Read more about California Needs Water and Clean Power. It Might Have a Fix for Both.<\/a>\n\t<\/div>\n<\/article>\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t\t<div class=\"c-news-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"417\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/09\/Shade-LA_Hero-1024x417.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/09\/Shade-LA_Hero-1024x417.jpg 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/09\/Shade-LA_Hero-300x122.jpg 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/09\/Shade-LA_Hero-768x313.jpg 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/09\/Shade-LA_Hero-1536x626.jpg 1536w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/09\/Shade-LA_Hero.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">ShadeLA offers a playbook to help city meet shade goals<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">June 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/shadela-offers-a-playbook-to-help-city-meet-shade-goals\/\" class=\"c-news-card__link-overlay\">Read more about ShadeLA offers a playbook to help city meet shade goals<\/a>\n\t<\/div>\n<\/article>\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; 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Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t\t<div class=\"c-news-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-1024x576.avif\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-1024x576.avif 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-300x169.avif 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-768x432.avif 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-1536x864.avif 1536w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-680x383.avif 680w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-1280x720.avif 1280w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">USC Dornsife Public Exchange welcomes climate leader with deep LA policy experience<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-outlet t-category\">USC Dornsife News<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-separator t-category\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">April 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/usc-dornsife-public-exchange-welcomes-climate-leader-with-deep-la-policy-experience\/\" class=\"c-news-card__link-overlay\">Read more about USC Dornsife Public Exchange welcomes climate leader with deep LA policy experience<\/a>\n\t<\/div>\n<\/article>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>News | Business Insider | July 2025 How will Los Angeles recover from the devastating fires of January 2025? Maps and satellite images show us that maybe now is the time to reconsider how and where the city rebuilds. Business Insider spoke with environmental scientists, wildfire survivors, real estate agents, and urban planners. Their message&#8230;<\/p>\n","protected":false},"author":5,"featured_media":2108,"template":"","practice":[10,7],"class_list":["post-2103","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Rebuild LA When It Will Just Burn Again? - USC<\/title>\n<meta name=\"description\" content=\"Watch Business Insider\u2019s \u201cWhy Rebuild L.A. 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