{"id":2103,"date":"2025-07-15T23:14:00","date_gmt":"2025-07-15T23:14:00","guid":{"rendered":"https:\/\/public-exchange.org\/usc\/?post_type=news&#038;p=2103"},"modified":"2025-10-13T23:00:21","modified_gmt":"2025-10-13T23:00:21","slug":"why-rebuild-la-when-it-will-just-burn-again","status":"publish","type":"news","link":"https:\/\/public-exchange.org\/usc\/news\/why-rebuild-la-when-it-will-just-burn-again\/","title":{"rendered":"Why Rebuild LA When It Will Just Burn Again?"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-light-gray has-global-padding is-layout-constrained wp-container-core-group-is-layout-82641648 wp-block-group-is-layout-constrained is-style-light-gray--1\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-columns aligngrid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\"><p class=\"is-style-default tribe-news-single-overline\" style=\"margin-top:0\"><span class=\"is-color-blue\">News<\/span><span class=\"separator\"> | <\/span><span>Business Insider<\/span><span class=\"separator\"> | <\/span><span>July 2025<\/span><\/p>\n\n<h1 style=\"padding-top:0;padding-bottom:0;margin-top:var(--wp--preset--spacing--50);\" class=\"wp-block-post-title\">Why Rebuild LA When It Will Just Burn Again?<\/h1>\n\n\n<p class=\"is-style-large is-style-large--2\" style=\"margin-top:var(--wp--preset--spacing--50)\">How will Los Angeles recover from the devastating fires of January 2025? Maps and satellite images show us that maybe now is the time to reconsider how and where the city rebuilds. Business Insider spoke with environmental scientists, wildfire survivors, real estate agents, and urban planners. Their message was clear: the fires tearing through California are getting larger, faster, and more destructive, and business as usual is no longer sustainable.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outlined tribe-button-has-icon is-style-outlined--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/watch?v=WJhqu5_HzBU\">Watch the video at Business Insider<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\"><figure class=\"wp-block-image tribe-embed is--youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\n\tdata-id=\"WJhqu5_HzBU\">\n\t<div class=\"tribe-embed__inner\">\n\t\t\t<button class=\"play-button\" aria-label=\"Play Video\"><\/button>\n\t\t\t<img decoding=\"async\" loading=\"lazy\" width=1280 height=720\t\tclass=\"tribe-embed__thumbnail\" alt=\"\" src=\"https:\/\/img.youtube.com\/vi\/WJhqu5_HzBU\/maxresdefault.jpg\"\n\t\tsrcset=\"https:\/\/img.youtube.com\/vi\/WJhqu5_HzBU\/mqdefault.jpg 320w,https:\/\/img.youtube.com\/vi\/WJhqu5_HzBU\/hqdefault.jpg 480w,https:\/\/img.youtube.com\/vi\/WJhqu5_HzBU\/sddefault.jpg 640w,https:\/\/img.youtube.com\/vi\/WJhqu5_HzBU\/maxresdefault.jpg 1280w\" sizes=\"auto, (max-width: 1280px) 100vw,1280px\" \/>\n\t\t\t<\/div>\n<\/figure>\n\t\t<template id=tribe-embed-embed-html-WJhqu5_HzBU\">\n\t\t\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WJhqu5_HzBU?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/template>\n\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group aligngrid is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"is-style-small is-style-small--4\" style=\"margin-top:var(--wp--preset--spacing--30)\">Filed under<\/p>\n\n\n<p><span class=\"c-tag-list\">\n\t\t\t\t\t<span class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/span>\n\t\t\t\t\t<span class=\"c-tag-list__item t-category c-tag-list__item--orange\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=health-wellbeing\" class=\"c-tag-list__item-link\">Health &amp; Well-being<\/a>\n\t\t<\/span>\n\t\t<\/span>\n<\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-9bcb33e3 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group aligngrid is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-9366075c wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading is-style-overline is-style-overline--5\">Related News<\/h2>\n\n\n<div style=\"margin-top:0;\" class=\"wp-block-buttons wp-block-tribe-explore-all-news-button\">\n\t<div class=\"b-explore-news-button wp-block-button is-style-outline tribe-button-has-icon\">\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\" class=\"wp-block-button__link wp-element-button\">Explore all news<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:0\"\/>\n<\/div>\n\n\n<div class=\"b-related-news b-related-news--layout-grid aligngrid aligngrid wp-block-acf-related-news\">\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t\t<div class=\"c-news-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-1024x576.avif\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-1024x576.avif 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-300x169.avif 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-768x432.avif 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-1536x864.avif 1536w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-680x383.avif 680w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-1280x720.avif 1280w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">USC Dornsife Public Exchange welcomes climate leader with deep LA policy experience<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-outlet t-category\">USC Dornsife News<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-separator t-category\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">April 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/usc-dornsife-public-exchange-welcomes-climate-leader-with-deep-la-policy-experience\/\" class=\"c-news-card__link-overlay\">Read more about USC Dornsife Public Exchange welcomes climate leader with deep LA policy experience<\/a>\n\t<\/div>\n<\/article>\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t\t<div class=\"c-news-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo-1024x682.jpeg\" class=\"attachment-large size-large\" alt=\"A hand in a clear glove collects a sand sample\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo-1024x682.jpeg 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo-300x200.jpeg 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo-768x512.jpeg 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo-1536x1024.jpeg 1536w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo-1619x1080.jpeg 1619w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">New report on L.A. post-fire beach contamination finds something unexpected: good news<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-outlet t-category\">LA Times<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-separator t-category\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">March 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/new-report-on-l-a-post-fire-beach-contamination-finds-something-unexpected-good-news\/\" class=\"c-news-card__link-overlay\">Read more about New report on L.A. post-fire beach contamination finds something unexpected: good news<\/a>\n\t<\/div>\n<\/article>\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--brown\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=disaster-response\" class=\"c-tag-list__item-link\">Disaster Response<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t\t<div class=\"c-news-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-1024x576.avif\" class=\"attachment-large size-large\" alt=\"A photo of the smoke billowing over mountains\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-1024x576.avif 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-300x169.avif 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-768x432.avif 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-1536x864.avif 1536w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-680x383.avif 680w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-1280x720.avif 1280w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">Eaton fire sent a pollution wave across Los Angeles<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-outlet t-category\">USC Dornsife News <\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-separator t-category\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">March 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/eaton-fire-sent-a-pollution-wave-across-los-angeles\/\" class=\"c-news-card__link-overlay\">Read more about Eaton fire sent a pollution wave across Los Angeles<\/a>\n\t<\/div>\n<\/article>\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t\t<div class=\"c-news-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"432\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/02\/not-so-primitive-hut.jpeg\" class=\"attachment-large size-large\" alt=\"A photo of a concept for a hexagonal-roofed shade structure\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/02\/not-so-primitive-hut.jpeg 514w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/02\/not-so-primitive-hut-300x252.jpeg 300w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">ShadeLA design contest winners envision a cooler Los Angeles (literally)<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-outlet t-category\">Archinect<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-separator t-category\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">February 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/shadela-design-contest-winners-envision-a-cooler-los-angeles-literally\/\" class=\"c-news-card__link-overlay\">Read more about ShadeLA design contest winners envision a cooler Los Angeles (literally)<\/a>\n\t<\/div>\n<\/article>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>News | Business Insider | July 2025 How will Los Angeles recover from the devastating fires of January 2025? Maps and satellite images show us that maybe now is the time to reconsider how and where the city rebuilds. Business Insider spoke with environmental scientists, wildfire survivors, real estate agents, and urban planners. Their message&#8230;<\/p>\n","protected":false},"author":5,"featured_media":2108,"template":"","practice":[10,7],"class_list":["post-2103","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Rebuild LA When It Will Just Burn Again? - USC<\/title>\n<meta name=\"description\" content=\"Watch Business Insider\u2019s \u201cWhy Rebuild L.A. 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