{"id":3959,"date":"2025-09-25T23:29:00","date_gmt":"2025-09-25T23:29:00","guid":{"rendered":"https:\/\/public-exchange.org\/usc\/?post_type=news&#038;p=3959"},"modified":"2025-10-15T23:32:33","modified_gmt":"2025-10-15T23:32:33","slug":"rebirth-of-cool","status":"publish","type":"news","link":"https:\/\/public-exchange.org\/usc\/news\/rebirth-of-cool\/","title":{"rendered":"Rebirth of Cool"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-light-gray has-global-padding is-layout-constrained wp-container-core-group-is-layout-82641648 wp-block-group-is-layout-constrained is-style-light-gray--1\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-columns aligngrid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\"><p class=\"is-style-default tribe-news-single-overline\" style=\"margin-top:0\"><span class=\"is-color-blue\">News<\/span><span class=\"separator\"> | <\/span><span>KCRW<\/span><span class=\"separator\"> | <\/span><span>September 2025<\/span><\/p>\n\n<h1 style=\"padding-top:0;padding-bottom:0;margin-top:var(--wp--preset--spacing--50);\" class=\"wp-block-post-title\">Rebirth of Cool<\/h1>\n\n\n<p class=\"is-style-large is-style-large--2\" style=\"margin-top:var(--wp--preset--spacing--50)\">In a region that boomed due to love of the sun, it is hard to make the case for shade.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-large is-style-large--3\" style=\"margin-top:var(--wp--preset--spacing--50)\">But that\u2019s exactly what a coalition of schools and policymakers are doing with a campaign,&nbsp;<a href=\"https:\/\/shade-la.com\/?utm_campaign=DnA%20Newsletter&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=378746829&amp;_hsenc=p2ANqtz--X1rPtXvmKr9wfnJ-Kd56yklRcB8jq6xw6QQgqiYHi1KhG-7pJTKW_bCBK5W80Ewrcdov-W6IduSu5u-pVvc2RH2ISsw\" target=\"_blank\" rel=\"noreferrer noopener\">Shade LA<\/a>, and a newly launched design competition,&nbsp;<a href=\"https:\/\/shade-la.com\/design-competition\/?utm_campaign=DnA%20Newsletter&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=378746829&amp;_hsenc=p2ANqtz--X1rPtXvmKr9wfnJ-Kd56yklRcB8jq6xw6QQgqiYHi1KhG-7pJTKW_bCBK5W80Ewrcdov-W6IduSu5u-pVvc2RH2ISsw\" target=\"_blank\" rel=\"noreferrer noopener\">Shade Zones<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outlined tribe-button-has-icon is-style-outlined--4\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/email.kcrw.com\/a-rebirth-of-cool-as-shade-la-seeks-great-designs-for-heat-reduction-on-the-streets?ecid=ACsprvsz9DbCznn6REXajVbHFwzOO44t9EgDZ3B7us-xz5yXfwt3xuoRRr6IPtm864_Gi0-hBqnV&amp;utm_campaign=DnA%20Newsletter&amp;utm_medium=email&amp;_hsenc=p2ANqtz--b_NLyQ7GCCatLStMJOJPbJaTrcfWRzwPjClJ1J80aN1Oknf6MFhnmMfllb_es4hUDJ8vEYTbxynSs-oJ4f0tcQvzJ-A&amp;_hsmi=378746829&amp;utm_content=378746829&amp;utm_source=hs_email\" target=\"_blank\" rel=\"noreferrer noopener\">Read full article in the KCRW Design and Architecture Newsletter<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image size-large has-custom-border\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/Current-Integrated-Shaded-Playgrounds41-e1752196362852-1024x732.jpeg\" alt=\"\" class=\"wp-image-3960\" style=\"border-radius:16px\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/Current-Integrated-Shaded-Playgrounds41-e1752196362852-1024x732.jpeg 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/Current-Integrated-Shaded-Playgrounds41-e1752196362852-300x214.jpeg 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/Current-Integrated-Shaded-Playgrounds41-e1752196362852-768x549.jpeg 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/Current-Integrated-Shaded-Playgrounds41-e1752196362852-1536x1097.jpeg 1536w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/Current-Integrated-Shaded-Playgrounds41-e1752196362852.jpeg 1614w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo source: Los Angeles Parks Foundation <\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group aligngrid is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"is-style-small is-style-small--5\" style=\"margin-top:var(--wp--preset--spacing--30)\">Filed under<\/p>\n\n\n<p><span class=\"c-tag-list\">\n\t\t\t\t\t<span class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/span>\n\t\t<\/span>\n<\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-9bcb33e3 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group aligngrid is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-9366075c wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading is-style-overline is-style-overline--6\">Related News<\/h2>\n\n\n<div style=\"margin-top:0;\" class=\"wp-block-buttons wp-block-tribe-explore-all-news-button\">\n\t<div class=\"b-explore-news-button wp-block-button is-style-outline tribe-button-has-icon\">\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\" class=\"wp-block-button__link wp-element-button\">Explore all news<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:0\"\/>\n<\/div>\n\n\n<div class=\"b-related-news b-related-news--layout-grid aligngrid aligngrid wp-block-acf-related-news\">\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t\t<div class=\"c-news-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-1024x576.avif\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-1024x576.avif 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-300x169.avif 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-768x432.avif 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-1536x864.avif 1536w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-680x383.avif 680w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1-1280x720.avif 1280w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/michelle-barton-top-1920x1080-1.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">USC Dornsife Public Exchange welcomes climate leader with deep LA policy experience<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-outlet t-category\">USC Dornsife News<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-separator t-category\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">April 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/usc-dornsife-public-exchange-welcomes-climate-leader-with-deep-la-policy-experience\/\" class=\"c-news-card__link-overlay\">Read more about USC Dornsife Public Exchange welcomes climate leader with deep LA policy experience<\/a>\n\t<\/div>\n<\/article>\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t\t<div class=\"c-news-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo-1024x682.jpeg\" class=\"attachment-large size-large\" alt=\"A hand in a clear glove collects a sand sample\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo-1024x682.jpeg 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo-300x200.jpeg 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo-768x512.jpeg 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo-1536x1024.jpeg 1536w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo-1619x1080.jpeg 1619w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">New report on L.A. post-fire beach contamination finds something unexpected: good news<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-outlet t-category\">LA Times<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-separator t-category\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">March 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/new-report-on-l-a-post-fire-beach-contamination-finds-something-unexpected-good-news\/\" class=\"c-news-card__link-overlay\">Read more about New report on L.A. post-fire beach contamination finds something unexpected: good news<\/a>\n\t<\/div>\n<\/article>\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--brown\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=disaster-response\" class=\"c-tag-list__item-link\">Disaster Response<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t\t<div class=\"c-news-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-1024x576.avif\" class=\"attachment-large size-large\" alt=\"A photo of the smoke billowing over mountains\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-1024x576.avif 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-300x169.avif 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-768x432.avif 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-1536x864.avif 1536w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-680x383.avif 680w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-1280x720.avif 1280w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">Eaton fire sent a pollution wave across Los Angeles<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-outlet t-category\">USC Dornsife News <\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-separator t-category\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">March 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/eaton-fire-sent-a-pollution-wave-across-los-angeles\/\" class=\"c-news-card__link-overlay\">Read more about Eaton fire sent a pollution wave across Los Angeles<\/a>\n\t<\/div>\n<\/article>\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t\t<div class=\"c-news-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"432\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/02\/not-so-primitive-hut.jpeg\" class=\"attachment-large size-large\" alt=\"A photo of a concept for a hexagonal-roofed shade structure\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/02\/not-so-primitive-hut.jpeg 514w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/02\/not-so-primitive-hut-300x252.jpeg 300w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">ShadeLA design contest winners envision a cooler Los Angeles (literally)<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-outlet t-category\">Archinect<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-separator t-category\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">February 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/shadela-design-contest-winners-envision-a-cooler-los-angeles-literally\/\" class=\"c-news-card__link-overlay\">Read more about ShadeLA design contest winners envision a cooler Los Angeles (literally)<\/a>\n\t<\/div>\n<\/article>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>News | KCRW | September 2025 In a region that boomed due to love of the sun, it is hard to make the case for shade.&nbsp; But that\u2019s exactly what a coalition of schools and policymakers are doing with a campaign,&nbsp;Shade LA, and a newly launched design competition,&nbsp;Shade Zones.&nbsp; Filed under Climate &amp; Sustainability Related&#8230;<\/p>\n","protected":false},"author":5,"featured_media":3960,"template":"","practice":[10],"class_list":["post-3959","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rebirth of Cool - USC<\/title>\n<meta name=\"description\" content=\"Rebirth of Cool: how a coalition of schools, policymakers, and designers are championing shade across Los Angeles through the Shade LA campaign and Shade Zones design competition to make the city cooler, safer, and more resilient.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/public-exchange.org\/usc\/news\/rebirth-of-cool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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