{"id":1051,"date":"2020-09-19T18:49:00","date_gmt":"2020-09-19T18:49:00","guid":{"rendered":"https:\/\/public-exchange.org\/usc\/?post_type=project&#038;p=1051"},"modified":"2025-10-22T06:22:03","modified_gmt":"2025-10-22T06:22:03","slug":"risk-comms","status":"publish","type":"project","link":"https:\/\/public-exchange.org\/usc\/project\/risk-comms\/","title":{"rendered":"Clarifying risk to improve readiness"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-default p-project-hero has-base-black-background-color has-background is-layout-flow wp-container-core-group-is-layout-b45d237d wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignfull p-project-hero__background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained has-background\" style=\"min-height:782px;background-image:url(&apos;https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/09\/Turning-Risk-into-Readiness_Hero.jpg&apos;);background-position:50% 50%;background-size:cover;\">\n<div class=\"wp-block-group aligngrid p-project-hero__content is-style-white is-layout-flow wp-container-core-group-is-layout-b709b9a7 wp-block-group-is-layout-flow is-style-white--1\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group aligngrid is-layout-flow wp-container-core-group-is-layout-19eabfb7 wp-block-group-is-layout-flow\">\n<p><span class=\"c-tag-list\">\n\t\t\t\t\t<span class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/projects\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/span>\n\t\t<\/span>\n<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column tribe-has-stacking-order is-layout-flow wp-block-column-is-layout-flow\" style=\"--tribe-stacking-order:0\">\n<h1 class=\"wp-block-heading is-style-large is-style-large--2\">Clarifying risk to improve readiness<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column tribe-has-stacking-order is-layout-flow wp-block-column-is-layout-flow\" style=\"--tribe-stacking-order:0\">\n<p>Working with leaders to inform effective communication and keep people safer worldwide.<\/p>\n\n\n\n<p class=\"is-style-default t-category\" style=\"margin-top:var(--wp--preset--spacing--40);text-transform:uppercase\"><span class=\"c-university-list\">\n\t\t\t<span class=\"c-university-list__item t-category\">USC<\/span>\n\t\t\t\t<span class=\"c-university-list__item t-category\">Completed 2022<\/span>\n\t<\/span>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"section-navigation\" class=\"wp-block-group aligngrid is-style-accent p-section-navigation is-layout-flow wp-block-group-is-layout-flow is-style-accent--3\" style=\"border-radius:50px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group p-section-navigation__mobile-wrapper is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cecd7293 wp-block-group-is-layout-flex\" style=\"margin-top:0\"><nav class=\"p-section-navigation__navigation wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-fbcf6490 wp-block-navigation-is-layout-flex\" aria-label=\"Risk Comms\"><ul class=\"wp-block-navigation__container  p-section-navigation__navigation wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/public-exchange.org\/usc\/project\/risk-comms\/\"><span class=\"wp-block-navigation-item__label\">Overview<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/public-exchange.org\/usc\/project\/risk-comms\/partnership\/\"><span class=\"wp-block-navigation-item__label\">Partnership<\/span><\/a><\/li><\/ul><\/nav>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/public-exchange.org\/usc\/project\/risk-comms\/wrp-reports\/\">Reports &amp; Publications<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group aligngrid is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-82baacbd wp-block-group-is-layout-flex\">\n<p class=\"is-style-small has-base-white-color has-text-color has-link-color wp-elements-a7b37de32eda91e8d85350c2c70c535e is-style-small--4\">Share this page<\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-layout-flex wp-container-outermost-social-sharing-is-layout-15e81e10 wp-block-outermost-social-sharing-is-layout-flex\"><li style=\"color: #fff000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-yellow-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fpublic-exchange.org%2Fusc%2Fproject%2Frisk-comms%2F&#038;title=Clarifying%20risk%20to%20improve%20readiness\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-columns aligngrid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch has-global-padding is-layout-constrained wp-container-core-column-is-layout-7db9d80f wp-block-column-is-layout-constrained\" style=\"padding-right:0;padding-left:0;flex-basis:33%\">\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border l-sticky alignfull\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"600\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2020\/09\/Turning-Risk-into-Readiness_Photo.png\" alt=\"\" class=\"wp-image-4520\" style=\"border-radius:8px\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2020\/09\/Turning-Risk-into-Readiness_Photo.png 425w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2020\/09\/Turning-Risk-into-Readiness_Photo-213x300.png 213w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f1189ed3 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/public-exchange.org\/wp-content\/uploads\/2025\/07\/mark.svg\" alt=\"\" class=\"wp-image-8\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--5\">Impact<\/h2>\n<\/div>\n\n\n\n<p>Our analysis of the World Risk Poll (WRP) turned complex global data into practical guidance to help leaders and international organizations make sure people are prepared for life&#8217;s emergencies\u2014from water safety to climate change.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e1fea541 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-109dd7a5 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/public-exchange.org\/wp-content\/uploads\/2025\/07\/mark.svg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--6\">Challenge<\/h2>\n<\/div>\n\n\n\n<p>Millions of people worldwide face dangerous emergencies every day, but they often don&#8217;t know how to protect themselves. To change that, the Lloyd&#8217;s Register Foundation (LRF) asked us to analyze WRP findings from countries most vulnerable to severe weather, climate change, and other threats\u2014and then turn that data into insights leaders can use to give people crucial safety information.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-109dd7a5 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/public-exchange.org\/wp-content\/uploads\/2025\/07\/mark.svg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--7\">Our Plan<\/h2>\n<\/div>\n\n\n\n<p>In 2021, we began analyzing WRP data every two years to see where people were missing crucial safety information and what stood in the way of lifesaving guidance. Then we turned those findings into clear strategies to help leaders and organizations reach the public more effectively and make sure more people were prepared for threats ranging from heatwaves to flooding.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns aligngrid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:16px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;--tribe-animation-speed:0.9s;--tribe-animation-offset:90px;--tribe-animation-delay:0s;--tribe-animation-easing:cubic-bezier(0.390, 0.575, 0.565, 1.000)\">\n<h2 class=\"wp-block-heading is-style-large has-balanced-text is-style-large--8\" style=\"margin-top:0\">Project Goals<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch has-light-gray-background-color has-background  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:16px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);--tribe-animation-speed:0.9s;--tribe-animation-offset:90px;--tribe-animation-delay:0s;--tribe-animation-easing:cubic-bezier(0.390, 0.575, 0.565, 1.000)\">\n<h3 class=\"wp-block-heading is-style-small has-balanced-text is-style-small--9\">Make the WRP actionable<\/h3>\n\n\n\n<p>We turned the WRP findings into recommendations that help leaders give people the information they need to prepare for emergencies and stay safe.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch has-light-gray-background-color has-background  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom tribe-animation-mobile-disable-delay is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:16px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);--tribe-animation-speed:0.9s;--tribe-animation-offset:90px;--tribe-animation-delay:0.3s;--tribe-animation-easing:cubic-bezier(0.390, 0.575, 0.565, 1.000)\">\n<h3 class=\"wp-block-heading is-style-small has-balanced-text is-style-small--10\">Make public safety public knowledge<\/h3>\n\n\n\n<p>We published our work in major media outlets and academic journals to spread the word far and wide.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-style-light-gray has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-light-gray--11\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-top aligngrid is-layout-flex wp-container-core-columns-is-layout-f0342b05 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top tribe-has-stacking-order is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;flex-basis:25%;--tribe-stacking-order:0\">\n<h2 class=\"wp-block-heading is-style-medium has-balanced-text is-style-medium--12\" style=\"margin-top:0\">Approach<\/h2>\n\n\n\n<p class=\"is-style-default\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--30)\">We analyzed the WRP to see how people perceive and respond to threats like water insecurity and climate change. We then translated the findings into clear, practical insights, so international leaders can help vulnerable communities stay safe.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top tribe-has-stacking-order is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%;--tribe-stacking-order:0\">\n<div class=\"wp-block-columns tribe-has-custom-gap aligngrid is-layout-flex wp-container-core-columns-is-layout-99f595b0 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column tribe-has-stacking-order  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"--tribe-stacking-order:0;--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:cubic-bezier(0.390, 0.575, 0.565, 1.000)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-fc054d2d wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized l-shink-none\"><img loading=\"lazy\" decoding=\"async\" width=\"124\" height=\"117\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/09\/surveys.svg\" alt=\"\" class=\"wp-image-710\" style=\"aspect-ratio:1;object-fit:cover;width:96px\"\/><\/figure>\n\n\n\n<p class=\"is-style-lead-in is-style-lead-in--13\">Survey<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column tribe-has-stacking-order  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom tribe-animation-mobile-disable-delay is-layout-flow wp-block-column-is-layout-flow\" style=\"--tribe-stacking-order:0;--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0.3s;--tribe-animation-easing:cubic-bezier(0.390, 0.575, 0.565, 1.000)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-fc054d2d wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized l-shink-none\"><img loading=\"lazy\" decoding=\"async\" width=\"115\" height=\"115\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/09\/Quantitative-Analysis-1.svg\" alt=\"\" class=\"wp-image-706\" style=\"aspect-ratio:1;object-fit:cover;width:96px\"\/><\/figure>\n\n\n\n<p class=\"is-style-lead-in is-style-lead-in--14\">Data Analysis<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns tribe-has-custom-gap aligngrid is-layout-flex wp-container-core-columns-is-layout-17f5ea13 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column tribe-has-stacking-order  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom tribe-animation-mobile-disable-delay is-layout-flow wp-block-column-is-layout-flow\" style=\"--tribe-stacking-order:0;--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0.6s;--tribe-animation-easing:cubic-bezier(0.390, 0.575, 0.565, 1.000)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-fc054d2d wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized l-shink-none\"><img decoding=\"async\" src=\"https:\/\/public-exchange.org\/wp-content\/uploads\/2025\/07\/Pictogram.svg\" alt=\"\" style=\"aspect-ratio:1;object-fit:cover;width:96px\"\/><\/figure>\n\n\n\n<p class=\"is-style-lead-in is-style-lead-in--15\">Behavioral Science<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column tribe-has-stacking-order  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom tribe-animation-mobile-disable-delay is-layout-flow wp-block-column-is-layout-flow\" style=\"--tribe-stacking-order:0;--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0.9s;--tribe-animation-easing:cubic-bezier(0.390, 0.575, 0.565, 1.000)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group aligngrid is-layout-flow wp-container-core-group-is-layout-d7e64215 wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-overline is-style-overline--16\">Recent Updates<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n<div class=\"b-related-news b-related-news--layout-grid aligngrid aligngrid wp-block-acf-related-news\">\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t\t<div class=\"c-news-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"646\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/08\/IMG_7924cinematicphotosediting-unicornproductionsLA-skysthelimitvideos@gmailcom-scaled-1-1024x646.jpeg\" class=\"attachment-large size-large\" alt=\"A yellow tend shades a grassy area during a World Cup Watch Party in LA\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/08\/IMG_7924cinematicphotosediting-unicornproductionsLA-skysthelimitvideos@gmailcom-scaled-1-1024x646.jpeg 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/08\/IMG_7924cinematicphotosediting-unicornproductionsLA-skysthelimitvideos@gmailcom-scaled-1-300x189.jpeg 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/08\/IMG_7924cinematicphotosediting-unicornproductionsLA-skysthelimitvideos@gmailcom-scaled-1-768x485.jpeg 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/08\/IMG_7924cinematicphotosediting-unicornproductionsLA-skysthelimitvideos@gmailcom-scaled-1-1536x969.jpeg 1536w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/08\/IMG_7924cinematicphotosediting-unicornproductionsLA-skysthelimitvideos@gmailcom-scaled-1.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">Hot or Not? World Cup edition<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-outlet t-category\">Torched LA<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-separator t-category\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">August 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/hot-or-not-world-cup-edition\/\" class=\"c-news-card__link-overlay\">Read more about Hot or Not? World Cup edition<\/a>\n\t<\/div>\n<\/article>\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--brown\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=disaster-response\" class=\"c-tag-list__item-link\">Disaster Response<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t\t<div class=\"c-news-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/07\/boyle-heights-warehouse-1024x576.webp\" class=\"attachment-large size-large\" alt=\"overhead shot of smoke billowing from the Lineage warehouse fire.\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/07\/boyle-heights-warehouse-1024x576.webp 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/07\/boyle-heights-warehouse-300x169.webp 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/07\/boyle-heights-warehouse-768x432.webp 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/07\/boyle-heights-warehouse-680x383.webp 680w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/07\/boyle-heights-warehouse.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">USC is offering free soil testing amid Boyle Heights pollution concerns<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">July 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/usc-is-offering-free-soil-testing-amid-boyle-heights-pollution-concerns\/\" class=\"c-news-card__link-overlay\">Read more about USC is offering free soil testing amid Boyle Heights pollution concerns<\/a>\n\t<\/div>\n<\/article>\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t\t<div class=\"c-news-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/07\/Screenshot-2026-07-08-at-10.43.18-AM-1024x577.png\" class=\"attachment-large size-large\" alt=\"Public Exchange Project Manager Max Teirstein speaks with CBS LA about the USC CLEAN project and soil testing efforts in Boyle Heights, following the Lineage warehouse fire.\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/07\/Screenshot-2026-07-08-at-10.43.18-AM-1024x577.png 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/07\/Screenshot-2026-07-08-at-10.43.18-AM-300x169.png 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/07\/Screenshot-2026-07-08-at-10.43.18-AM-768x433.png 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/07\/Screenshot-2026-07-08-at-10.43.18-AM-1536x865.png 1536w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/07\/Screenshot-2026-07-08-at-10.43.18-AM-2048x1154.png 2048w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/07\/Screenshot-2026-07-08-at-10.43.18-AM-680x383.png 680w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/07\/Screenshot-2026-07-08-at-10.43.18-AM-1280x720.png 1280w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/07\/Screenshot-2026-07-08-at-10.43.18-AM-1920x1080.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">CBS LA Cares hears from East Los Angeles residents at ice cream social event<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-outlet t-category\">CBS LA<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-separator t-category\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">July 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/cbs-la-cares-hears-from-east-los-angeles-residents-at-ice-cream-social-event\/\" class=\"c-news-card__link-overlay\">Read more about CBS LA Cares hears from East Los Angeles residents at ice cream social event<\/a>\n\t<\/div>\n<\/article>\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t\t<div class=\"c-news-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"555\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/Project-Nexus.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/Project-Nexus.jpeg 986w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/Project-Nexus-300x169.jpeg 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/Project-Nexus-768x432.jpeg 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/04\/Project-Nexus-680x383.jpeg 680w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">California Needs Water and Clean Power. It Might Have a Fix for Both.<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-outlet t-category\">The New York Times<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-separator t-category\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">June 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/california-needs-water-and-clean-power-it-might-have-a-fix-for-both\/\" class=\"c-news-card__link-overlay\">Read more about California Needs Water and Clean Power. It Might Have a Fix for Both.<\/a>\n\t<\/div>\n<\/article>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-light-gray has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-light-gray--17\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group aligngrid is-layout-flow wp-container-core-group-is-layout-d7e64215 wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-9366075c wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading is-style-overline is-style-overline--18\">Related Projects<\/h2>\n\n\n<div class=\"b-explore-projects-button is-style-outline tribe-button-has-icon\">\n\t<a href=\"https:\/\/public-exchange.org\/usc\/project-catalog\/\" class=\"wp-block-button__link wp-element-button\">Explore all projects<\/a>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n<div class=\"b-related-projects aligngrid aligngrid wp-block-acf-related-projects\">\n\t\t\t\t\t<article class=\"c-project-card\">\n\t<ul class=\"c-tag-list c-project-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--brown\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/projects\/?_practice_area=disaster-response\" class=\"c-tag-list__item-link\">Disaster Response<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-project-card__inner\">\n\t\t\t\t\t<div class=\"c-project-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/01\/PX_Projects_Featured-Images_CLEAN-Waters_01-1024x536.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/01\/PX_Projects_Featured-Images_CLEAN-Waters_01-1024x536.png 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/01\/PX_Projects_Featured-Images_CLEAN-Waters_01-300x157.png 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/01\/PX_Projects_Featured-Images_CLEAN-Waters_01-768x402.png 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/01\/PX_Projects_Featured-Images_CLEAN-Waters_01.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-project-card__content\">\n\t\t\t\t\t\t\t<ul class=\"c-university-list c-project-card__universities\">\n\t\t\t<li class=\"c-university-list__item t-category\">USC<\/li>\n\t\t<\/ul>\n\t\t\t\t\t\t<h3 class=\"c-project-card__title t-display-small\">Testing L.A.\u2019s oceans and rivers after the 2025 wildfires<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-project-card__excerpt t-body\">Measuring water quality post-wildfires to understand potential health and environmental risks.<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/project\/clean_waters\/\" class=\"c-project-card__link-overlay\">Read more about Testing L.A.\u2019s oceans and rivers after the 2025 wildfires<\/a>\n\t<\/div>\n<\/article>\n\t\t\t\t\t<article class=\"c-project-card\">\n\t<ul class=\"c-tag-list c-project-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/projects\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-project-card__inner\">\n\t\t\t\t\t<div class=\"c-project-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_USC-Urban-Trees-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_USC-Urban-Trees-1024x536.jpg 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_USC-Urban-Trees-300x157.jpg 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_USC-Urban-Trees-768x402.jpg 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_USC-Urban-Trees.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-project-card__content\">\n\t\t\t\t\t\t\t<ul class=\"c-university-list c-project-card__universities\">\n\t\t\t<li class=\"c-university-list__item t-category\">USC<\/li>\n\t\t<\/ul>\n\t\t\t\t\t\t<h3 class=\"c-project-card__title t-display-small\">Greening L.A.\u2019s hottest streets<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-project-card__excerpt t-body\">Bringing more trees, shade, and fresh air to L.A. by identifying where, what kind, and how many trees to plant for the biggest impact.<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/project\/usc-urban-trees-initiative\/\" class=\"c-project-card__link-overlay\">Read more about Greening L.A.\u2019s hottest streets<\/a>\n\t<\/div>\n<\/article>\n\t\t\t\t\t<article class=\"c-project-card\">\n\t<ul class=\"c-tag-list c-project-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/projects\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-project-card__inner\">\n\t\t\t\t\t<div class=\"c-project-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_Tracking-Climate-Stories-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_Tracking-Climate-Stories-1024x536.jpg 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_Tracking-Climate-Stories-300x157.jpg 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_Tracking-Climate-Stories-768x402.jpg 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_Tracking-Climate-Stories.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-project-card__content\">\n\t\t\t\t\t\t\t<ul class=\"c-university-list c-project-card__universities\">\n\t\t\t<li class=\"c-university-list__item t-category\">USC<\/li>\n\t\t<\/ul>\n\t\t\t\t\t\t<h3 class=\"c-project-card__title t-display-small\">Tracking climate stories on screen<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-project-card__excerpt t-body\">Tracking how climate stories impact the TV and film industry\u2014and how they shape audience perceptions of climate change.<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/project\/climate-storytelling\/\" class=\"c-project-card__link-overlay\">Read more about Tracking climate stories on screen<\/a>\n\t<\/div>\n<\/article>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Working with leaders to inform effective communication and keep people safer worldwide.<\/p>\n","protected":false},"author":12,"featured_media":1921,"parent":0,"menu_order":0,"template":"","practice":[10],"university":[4],"class_list":["post-1051","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clarifying risk to improve readiness - USC<\/title>\n<meta name=\"description\" content=\"USC Public Exchange transforms World Risk Poll data into actionable insights to help leaders improve communication, readiness, and safety\u2014empowering communities globally to better prepare for emergencies from climate threats to natural disasters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/public-exchange.org\/usc\/project\/risk-comms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clarifying risk to improve readiness - USC\" \/>\n<meta property=\"og:description\" content=\"USC Public Exchange transforms World Risk Poll data into actionable insights to help leaders improve communication, readiness, and safety\u2014empowering communities globally to better prepare for emergencies from climate threats to natural disasters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/public-exchange.org\/usc\/project\/risk-comms\/\" \/>\n<meta property=\"og:site_name\" content=\"USC\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T06:22:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/09\/PX_Projects_Featured-Images_Turning-Risk-Into-Readiness.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta 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