{"id":2655,"date":"2020-10-06T21:05:00","date_gmt":"2020-10-06T21:05:00","guid":{"rendered":"https:\/\/public-exchange.org\/usc\/?post_type=project&#038;p=2655"},"modified":"2025-10-22T06:12:45","modified_gmt":"2025-10-22T06:12:45","slug":"climate-change-language","status":"publish","type":"project","link":"https:\/\/public-exchange.org\/usc\/project\/climate-change-language\/","title":{"rendered":"Simplifying climate change language"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-default p-project-hero has-base-black-background-color has-background is-layout-flow wp-container-core-group-is-layout-b45d237d wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignfull p-project-hero__background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained has-background\" style=\"min-height:782px;background-image:url(&#039;https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/Climate-Change-Language_Hero-01.jpg&#039;);background-size:cover;\">\n<div class=\"wp-block-group aligngrid p-project-hero__content is-style-white is-layout-flow wp-container-core-group-is-layout-b709b9a7 wp-block-group-is-layout-flow is-style-white--1\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group aligngrid is-layout-flow wp-container-core-group-is-layout-19eabfb7 wp-block-group-is-layout-flow\"><p><span class=\"c-tag-list\">\n\t\t\t\t\t<span class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/projects\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/span>\n\t\t<\/span>\n<\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column tribe-has-stacking-order is-layout-flow wp-block-column-is-layout-flow\" style=\"--tribe-stacking-order:0\"><h1 class=\"wp-block-heading is-style-large is-style-large--2\">Simplifying climate change language<\/h1><\/div>\n\n\n\n<div class=\"wp-block-column tribe-has-stacking-order is-layout-flow wp-block-column-is-layout-flow\" style=\"--tribe-stacking-order:0\"><p>Simplifying how experts and academics talk about climate change, so the public can understand threats facing their communities\u2014and respond.<\/p>\n\n<p class=\"is-style-default t-category\" style=\"margin-top:var(--wp--preset--spacing--40);text-transform:uppercase\"><span class=\"c-university-list\">\n\t\t\t<span class=\"c-university-list__item t-category\">USC<\/span>\n\t\t\t\t<span class=\"c-university-list__item t-category\">Completed 2020<\/span>\n\t<\/span>\n<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"section-navigation\" class=\"wp-block-group aligngrid is-style-accent p-section-navigation is-layout-flow wp-block-group-is-layout-flow is-style-accent--3\" style=\"border-radius:50px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group p-section-navigation__mobile-wrapper is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cecd7293 wp-block-group-is-layout-flex\" style=\"margin-top:0\"><nav class=\"p-section-navigation__navigation wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-fbcf6490 wp-block-navigation-is-layout-flex\" aria-label=\"Climate terminology menu\"><ul class=\"wp-block-navigation__container  p-section-navigation__navigation wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/public-exchange.org\/usc\/project\/climate-change-language\/\"><span class=\"wp-block-navigation-item__label\">Overview<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/public-exchange.org\/usc\/project\/climate-change-language\/partnership\/\"><span class=\"wp-block-navigation-item__label\">Partnership<\/span><\/a><\/li><\/ul><\/nav>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/public-exchange.org\/usc\/project\/climate-change-language\/unf-report\/\">Report<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group aligngrid is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-82baacbd wp-block-group-is-layout-flex\">\n<p class=\"is-style-small has-base-white-color has-text-color has-link-color wp-elements-a7b37de32eda91e8d85350c2c70c535e is-style-small--4\">Share this page<\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-layout-flex wp-container-outermost-social-sharing-is-layout-15e81e10 wp-block-social-sharing-is-layout-flex\"><li style=\"color: #fff000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-yellow-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fpublic-exchange.org%2Fusc%2Fproject%2Fclimate-change-language%2F&#038;title=Simplifying%20climate%20change%20language\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-columns aligngrid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-block-column-is-layout-constrained\">\n<figure class=\"wp-block-image size-full has-custom-border l-sticky alignfull\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1667\" height=\"1250\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/Climate-Change-Language_Understanding-of-Climate-Terminology-1.png\" alt=\"\" class=\"wp-image-3626\" style=\"border-radius:24px\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/Climate-Change-Language_Understanding-of-Climate-Terminology-1.png 1667w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/Climate-Change-Language_Understanding-of-Climate-Terminology-1-300x225.png 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/Climate-Change-Language_Understanding-of-Climate-Terminology-1-1024x768.png 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/Climate-Change-Language_Understanding-of-Climate-Terminology-1-768x576.png 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/Climate-Change-Language_Understanding-of-Climate-Terminology-1-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1667px) 100vw, 1667px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f1189ed3 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/live-uscpx.pantheonsite.io\/wp-content\/uploads\/2025\/07\/mark.svg\" alt=\"\" class=\"wp-image-8\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--5\">Impact<\/h2>\n<\/div>\n\n\n\n<p>Our research shows that simplifying language can remove barriers and make climate change more relatable, understandable, and actionable. Your neighbor may not understand &#8220;climate adaptation&#8221;, but they can relate to planting trees to improve air quality. To get everyone on board, we need your abuela, hairdresser, and policymaker to understand each other.<br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-109dd7a5 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/live-uscpx.pantheonsite.io\/wp-content\/uploads\/2025\/07\/mark.svg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--6\">Challenge<\/h2>\n<\/div>\n\n\n\n<p>Climate science communicators want to keep the public informed about climate threats and how to prepare for them, but the language they use is often dense and hard to understand. The UN Foundation reached out to us to help them create simpler, more straightforward talking points that resonate with the general public.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-109dd7a5 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/live-uscpx.pantheonsite.io\/wp-content\/uploads\/2025\/07\/mark.svg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--7\">Our Plan<\/h2>\n<\/div>\n\n\n\n<p>We developed clear communication guidelines to help the UN Foundation make climate messaging more accessible. Drawing on the USC Understanding America Survey, we analyzed how people interpret key terms from Intergovernmental Panel on Climate Change (IPCC) reports and translated those insights into recommendations for how to connect more effectively with the public.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-large has-balanced-text is-style-large--8\" style=\"margin-top:0\">Project Goals<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns aligngrid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch has-light-gray-background-color has-background  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:16px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);--tribe-animation-speed:0.9s;--tribe-animation-offset:90px;--tribe-animation-delay:0s;--tribe-animation-easing:cubic-bezier(0.390, 0.575, 0.565, 1.000)\">\n<h3 class=\"wp-block-heading is-style-small has-balanced-text is-style-small--9\">Understand what people know and don\u2019t know<\/h3>\n\n\n\n<p>We used the USC Understanding America Survey to test how people interpret key climate terms, asking participants to react to the language used in major climate reports. This revealed which words felt too technical and which were often misinterpreted in everyday contexts.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch has-light-gray-background-color has-background  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom tribe-animation-mobile-disable-delay is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:16px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);--tribe-animation-speed:0.9s;--tribe-animation-offset:90px;--tribe-animation-delay:0.3s;--tribe-animation-easing:cubic-bezier(0.390, 0.575, 0.565, 1.000)\">\n<h3 class=\"wp-block-heading is-style-small has-balanced-text is-style-small--10\">Help experts reach the public<\/h3>\n\n\n\n<p>We provided messaging guidelines based on participant feedback and existing research, showing climate change experts how to better connect with the public.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-style-light-gray has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-light-gray--11\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-top aligngrid is-layout-flex wp-container-core-columns-is-layout-f0342b05 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top tribe-has-stacking-order is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;flex-basis:25%;--tribe-stacking-order:0\">\n<h2 class=\"wp-block-heading is-style-medium has-balanced-text is-style-medium--12\" style=\"margin-top:0\">Approach<\/h2>\n\n\n\n<p class=\"is-style-default\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--30)\">We brought together behavioral scientists and interviewers to see how everyday Americans understood climate terms, then used those insights to recommend new strategies to help leaders better communicate and inspire action.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top tribe-has-stacking-order is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%;--tribe-stacking-order:0\">\n<div class=\"wp-block-columns tribe-has-custom-gap aligngrid is-layout-flex wp-container-core-columns-is-layout-99f595b0 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column tribe-has-stacking-order  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"--tribe-stacking-order:0;--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:cubic-bezier(0.390, 0.575, 0.565, 1.000)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-fc054d2d wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized l-shink-none\"><img loading=\"lazy\" decoding=\"async\" width=\"115\" height=\"115\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/09\/question.svg\" alt=\"\" class=\"wp-image-721\" style=\"aspect-ratio:1;object-fit:cover;width:96px\"\/><\/figure>\n\n\n\n<p class=\"is-style-lead-in is-style-lead-in--13\">Qualitative Interview<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column tribe-has-stacking-order  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom tribe-animation-mobile-disable-delay is-layout-flow wp-block-column-is-layout-flow\" style=\"--tribe-stacking-order:0;--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0.3s;--tribe-animation-easing:cubic-bezier(0.390, 0.575, 0.565, 1.000)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-fc054d2d wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized l-shink-none\"><img loading=\"lazy\" decoding=\"async\" width=\"114\" height=\"114\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/09\/literature.svg\" alt=\"\" class=\"wp-image-701\" style=\"aspect-ratio:1;object-fit:cover;width:96px\"\/><\/figure>\n\n\n\n<p class=\"is-style-lead-in is-style-lead-in--14\">Readability Score<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns tribe-has-custom-gap aligngrid is-layout-flex wp-container-core-columns-is-layout-17f5ea13 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column tribe-has-stacking-order  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom tribe-animation-mobile-disable-delay is-layout-flow wp-block-column-is-layout-flow\" style=\"--tribe-stacking-order:0;--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0.6s;--tribe-animation-easing:cubic-bezier(0.390, 0.575, 0.565, 1.000)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-fc054d2d wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized l-shink-none\"><img loading=\"lazy\" decoding=\"async\" width=\"115\" height=\"115\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/09\/Quantitative-Analysis-1.svg\" alt=\"\" class=\"wp-image-706\" style=\"aspect-ratio:1;object-fit:cover;width:96px\"\/><\/figure>\n\n\n\n<p class=\"is-style-lead-in is-style-lead-in--15\">Data Analysis<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column tribe-has-stacking-order  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom tribe-animation-mobile-disable-delay is-layout-flow wp-block-column-is-layout-flow\" style=\"--tribe-stacking-order:0;--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0.9s;--tribe-animation-easing:cubic-bezier(0.390, 0.575, 0.565, 1.000)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-fc054d2d wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized l-shink-none\"><img loading=\"lazy\" decoding=\"async\" width=\"115\" height=\"115\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/09\/Manage.svg\" alt=\"\" class=\"wp-image-712\" style=\"aspect-ratio:1;object-fit:cover;width:96px\"\/><\/figure>\n\n\n\n<p class=\"is-style-lead-in is-style-lead-in--16\">Study Design<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group aligngrid is-layout-flow wp-container-core-group-is-layout-d7e64215 wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-overline is-style-overline--17\">Recent Updates<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n<div class=\"b-related-news b-related-news--layout-grid aligngrid aligngrid wp-block-acf-related-news\">\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">USC Dornsife Public Exchange welcomes climate leader with deep LA policy experience<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-outlet t-category\">USC Dornsife News<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-separator t-category\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">April 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/usc-dornsife-public-exchange-welcomes-climate-leader-with-deep-la-policy-experience\/\" class=\"c-news-card__link-overlay\">Read more about USC Dornsife Public Exchange welcomes climate leader with deep LA policy experience<\/a>\n\t<\/div>\n<\/article>\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t\t<div class=\"c-news-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo-1024x682.jpeg\" class=\"attachment-large size-large\" alt=\"A hand in a clear glove collects a sand sample\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo-1024x682.jpeg 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo-300x200.jpeg 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo-768x512.jpeg 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo-1536x1024.jpeg 1536w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo-1619x1080.jpeg 1619w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/LAT-Article-Photo.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">New report on L.A. post-fire beach contamination finds something unexpected: good news<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-outlet t-category\">LA Times<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-separator t-category\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">March 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/new-report-on-l-a-post-fire-beach-contamination-finds-something-unexpected-good-news\/\" class=\"c-news-card__link-overlay\">Read more about New report on L.A. post-fire beach contamination finds something unexpected: good news<\/a>\n\t<\/div>\n<\/article>\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--brown\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=disaster-response\" class=\"c-tag-list__item-link\">Disaster Response<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t\t<div class=\"c-news-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-1024x576.avif\" class=\"attachment-large size-large\" alt=\"A photo of the smoke billowing over mountains\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-1024x576.avif 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-300x169.avif 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-768x432.avif 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-1536x864.avif 1536w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-680x383.avif 680w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2-1280x720.avif 1280w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/03\/berelson-eaton-fire-top-1920x1080-2.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">Eaton fire sent a pollution wave across Los Angeles<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-outlet t-category\">USC Dornsife News <\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-separator t-category\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">March 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/eaton-fire-sent-a-pollution-wave-across-los-angeles\/\" class=\"c-news-card__link-overlay\">Read more about Eaton fire sent a pollution wave across Los Angeles<\/a>\n\t<\/div>\n<\/article>\n\t\t\t\t\t<article class=\"c-news-card\">\n\t<ul class=\"c-tag-list c-news-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-news-card__inner\">\n\t\t\t\t\t<div class=\"c-news-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"432\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/02\/not-so-primitive-hut.jpeg\" class=\"attachment-large size-large\" alt=\"A photo of a concept for a hexagonal-roofed shade structure\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/02\/not-so-primitive-hut.jpeg 514w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/02\/not-so-primitive-hut-300x252.jpeg 300w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-news-card__content\">\n\t\t\t<h3 class=\"c-news-card__title t-display-x-small\">ShadeLA design contest winners envision a cooler Los Angeles (literally)<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-news-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-outlet t-category\">Archinect<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-separator t-category\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-news-card__metadata-post-date t-category\">February 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/news\/shadela-design-contest-winners-envision-a-cooler-los-angeles-literally\/\" class=\"c-news-card__link-overlay\">Read more about ShadeLA design contest winners envision a cooler Los Angeles (literally)<\/a>\n\t<\/div>\n<\/article>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-light-gray has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-light-gray--18\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group aligngrid is-layout-flow wp-container-core-group-is-layout-d7e64215 wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-9366075c wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading is-style-overline is-style-overline--19\">Related Projects<\/h2>\n\n\n<div class=\"b-explore-projects-button is-style-outline tribe-button-has-icon\">\n\t<a href=\"https:\/\/public-exchange.org\/usc\/project-catalog\/\" class=\"wp-block-button__link wp-element-button\">Explore all projects<\/a>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n<div class=\"b-related-projects aligngrid aligngrid wp-block-acf-related-projects\">\n\t\t\t\t\t<article class=\"c-project-card\">\n\t<ul class=\"c-tag-list c-project-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--brown\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/projects\/?_practice_area=disaster-response\" class=\"c-tag-list__item-link\">Disaster Response<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-project-card__inner\">\n\t\t\t\t\t<div class=\"c-project-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/01\/PX_Projects_Featured-Images_CLEAN-Waters_01-1024x536.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/01\/PX_Projects_Featured-Images_CLEAN-Waters_01-1024x536.png 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/01\/PX_Projects_Featured-Images_CLEAN-Waters_01-300x157.png 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/01\/PX_Projects_Featured-Images_CLEAN-Waters_01-768x402.png 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2026\/01\/PX_Projects_Featured-Images_CLEAN-Waters_01.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-project-card__content\">\n\t\t\t\t\t\t\t<ul class=\"c-university-list c-project-card__universities\">\n\t\t\t<li class=\"c-university-list__item t-category\">USC<\/li>\n\t\t<\/ul>\n\t\t\t\t\t\t<h3 class=\"c-project-card__title t-display-small\">Testing L.A.\u2019s oceans and rivers after the 2025 wildfires<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-project-card__excerpt t-body\">Measuring water quality post-wildfires to understand potential health and environmental risks.<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/project\/clean_waters\/\" class=\"c-project-card__link-overlay\">Read more about Testing L.A.\u2019s oceans and rivers after the 2025 wildfires<\/a>\n\t<\/div>\n<\/article>\n\t\t\t\t\t<article class=\"c-project-card\">\n\t<ul class=\"c-tag-list c-project-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/projects\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-project-card__inner\">\n\t\t\t\t\t<div class=\"c-project-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_USC-Urban-Trees-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_USC-Urban-Trees-1024x536.jpg 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_USC-Urban-Trees-300x157.jpg 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_USC-Urban-Trees-768x402.jpg 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_USC-Urban-Trees.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-project-card__content\">\n\t\t\t\t\t\t\t<ul class=\"c-university-list c-project-card__universities\">\n\t\t\t<li class=\"c-university-list__item t-category\">USC<\/li>\n\t\t<\/ul>\n\t\t\t\t\t\t<h3 class=\"c-project-card__title t-display-small\">Greening L.A.\u2019s hottest streets<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-project-card__excerpt t-body\">Bringing more trees, shade, and fresh air to L.A. by identifying where, what kind, and how many trees to plant for the biggest impact.<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/project\/usc-urban-trees-initiative\/\" class=\"c-project-card__link-overlay\">Read more about Greening L.A.\u2019s hottest streets<\/a>\n\t<\/div>\n<\/article>\n\t\t\t\t\t<article class=\"c-project-card\">\n\t<ul class=\"c-tag-list c-project-card__tags\">\n\t\t\t\t\t<li class=\"c-tag-list__item t-category c-tag-list__item--green\">\n\t\t\t<a href=\"https:\/\/public-exchange.org\/usc\/projects\/?_practice_area=climate-sustainability\" class=\"c-tag-list__item-link\">Climate &amp; Sustainability<\/a>\n\t\t<\/li>\n\t\t<\/ul>\n\t<div class=\"c-project-card__inner\">\n\t\t\t\t\t<div class=\"c-project-card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_Tracking-Climate-Stories-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_Tracking-Climate-Stories-1024x536.jpg 1024w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_Tracking-Climate-Stories-300x157.jpg 300w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_Tracking-Climate-Stories-768x402.jpg 768w, https:\/\/public-exchange.org\/usc\/wp-content\/uploads\/sites\/2\/2025\/10\/PX_Projects_Featured-Images_Tracking-Climate-Stories.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-project-card__content\">\n\t\t\t\t\t\t\t<ul class=\"c-university-list c-project-card__universities\">\n\t\t\t<li class=\"c-university-list__item t-category\">USC<\/li>\n\t\t<\/ul>\n\t\t\t\t\t\t<h3 class=\"c-project-card__title t-display-small\">Tracking climate stories on screen<\/h3>\n\t\t\t\t\t\t\t<p class=\"c-project-card__excerpt t-body\">Tracking how climate stories impact the TV and film industry\u2014and how they shape audience perceptions of climate change.<\/p>\n\t\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/public-exchange.org\/usc\/project\/climate-storytelling\/\" class=\"c-project-card__link-overlay\">Read more about Tracking climate stories on screen<\/a>\n\t<\/div>\n<\/article>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Simplifying how experts and academics talk about climate change, so the public can understand threats facing their communities\u2014and respond.<\/p>\n","protected":false},"author":7,"featured_media":3026,"parent":0,"menu_order":0,"template":"","practice":[10],"university":[4],"class_list":["post-2655","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Simplifying climate change language - USC<\/title>\n<meta name=\"description\" content=\"Explore USC&#039;s research on simplifying climate change terminology to enhance public understanding and engagement, fostering more effective climate communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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